Robecta is the first marketing hire in an incubation team at Airbnb, spearheading brand and product launch marketing strategies for a suite of new transportation products to create a modern, seamless travel experience. Prior to Airbnb, she was the Vice-President Marketing & Digital Sales, Americas at Cathay Pacific Airways. She oversaw all brand digital, social media, loyalty, and e-commerce marketing strategies. Robecta also worked at McCann Erickson, providing digital strategies to a diverse clientele and was part of Virgin America's inaugural launch team in 2007.
Born in Hong Kong and educated in the United Kingdom, Robecta is fluent in Cantonese. She graduated from the University of Southern California with a degree in Comparative Literature. She is married with a 3 year old son and lives in San Francisco.